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Why do AR in APJ?
Anyone involved in the analyst relations business knows that it’s a tough concept to explain – even savvy marketers who’ve worked in the technology business for years find it difficult to believe or...
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Forrester eyes marketing & strategy opportunity in Asia/Pacific
As ICT vendors begin to focus more on the increasing proportion of enterprise technology spending which is not controlled by the CIO, Forrester Research has been quietly building out a program...
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